October 19, 2010

Ethnic Flavors in the Grocery Store Aisles

Last week, Kazia spoke on behalf of the SRG Culinary Practice at Expo East, the East coast natural foods tradeshow. She sat on a panel about emerging ethnic flavors and talked up the taste and ingredients of India, Latin America, and the Mediterranean. Then, Kazia hit the tradeshow floor—only to find that several new business are already embracing authentic foreign flavors.

Saffron Road Founded by a former exec of Terra Chips and Alexia foods, this Connecticut-based start up offers a line of frozen Indian foods (chicken tikka masala, lamb saag). But what makes it unique are its meats, which are are halal (as well as hormone and antibiotic free) so that Muslims can eat them.

Julian’s Recipe Culinarily Belgium is known for its frites (French fries), beers, and waffles—and it’s the last that another ex-exec of Terra Chips and Alexia foods has decided to bring to U.S. freezers. The sweet, golden pastries are authentic down to their sugar nibs (crunchy bits of sugar baked into the waffle).

TIAS! Kettle Chips has decided to embrace Latin American flavor and launch its own line of tortilla chips. Called TIAS!, which means AUNTS! in English, the brand adds an element of fun to recipes that your tia would make.

Kazia Jankowski
Associate Culinary Director

No comments:

Post a Comment