New Products Culinary Shifts Quiz

Once a year at the New Products Conference, Prepared Foods magazine and Mintel join forces to review what's happening in the world of food. Over the course of three days, the trade publication and powerhouse research firm (which we tap for many of our projects) approach new cereals, yogurts, frozen dinners, and more from several vantage points (consumer trends to ideation)--and they highlight some of the strangest, most inventive, and/or most trendsetting new products to reach the international market in recent months. Here are a few of our favorites from this year's conference, which took place last week.

Each one relates to a certain Culinary Shift. Read through and see if you can guess which Shift the product fits. (There's an answer key at the end.)


Kellogg Krave
Released January 2010
Country: UK
Chocolate-hazelnut-filled cereal puffs (a.k.a. nutella cereal)

What's the Shift?















Kit Kat Yoghurt Aloe
Released July 2010
Country: Japan
Kit Kat wafers coated in yogurt and aloe. Developed in conjunction with Tokyo Beauty Clinic.

What's the Shift?







Pepsi Throwback
Released April 2010
Country: USA
Pepsi made with its original recipe (with real sugar) and packaging.

What's the Shift?












Blood Energy Potion
Released March 2010
Country: USA
Fruit punch-flavored energy drink that claims to have similar nutrients to real blood. It promises four hours of iron, protein, and electrolytes.

What's the Shift?













Yoplait Simply GoGurt
Released April 2010
Country: USA
A version of the on-the-go yogurt that's free of high fructose corn syrup, as well as artificial colors and flavors.

What's the Shift?






Answer Key
1) Kellogg Krave: Luxury Re-valued
2) Kit Kat Yoghurt Aloe: Dr. Me
3) Pepsi Throwback: Simple Refuge
4) Blood Energy Potion: Break Free
5) Yoplait Simply Go Gurt: More with Less

Kazia Jankowski
Associate Culinary Director